General Sessions
10:15am – 11:10am

General Session

Location: Capitol Ballroom
Using Consumer Data in LTO Development

When competing for share of stomach in an increasingly crowded foodservice industry, limited-time offers are an effective strategy in attracting consumers. Learn about the different types of LTOs and what ingredients, flavors, formats and even menu descriptions capture the most interest from consumers.


Manager of Consumer Insights



The ingredients and flavors trending at independent restaurants often inspire menu ideas at more mainstream operations. To track what’s happening now in food and beverage, Technomic examined more than 50 menus from indies across the U.S., ranging from food trucks to fine-dining destinations.

Despite a historic drop in unemployment, foodservice operators enjoyed a slight slowdown in employee turnover midsummer, with the data signaling the dawn of a trend rather than a pause from years of acceleration, according to new research.

In a departure from its fast-casual roots, Toronto-based Freshii introduced its own school lunch program for the 2018 school year.