Lauren is a manager on Technomic’s consumer insights team, where she oversees the Ignite Menu concept development program. She works with restaurants to screen potential menu concepts for their foodservice operations as well as with suppliers to screen concepts for their national accounts. Lauren specializes in menu and consumer trend analysis, customized client solutions and guidance on menu development.
Lauren began her career at Technomic in 2012 as a restaurant concept analyst for the company’s content team. Along with former president Darren Tristano, she was a subject matter expert in emerging restaurant concepts and presented with Darren at industry events on hot concepts. She contributed content—including webinars and trend reports—for Technomic’s products on emerging restaurant concepts and operational trends. In March 2017, Lauren began managing the fledgling MenuSurf program to assist clients in the early stages of menu concept development. In this role, she provides clients with targeted insights on menu ideation as well as guidance for concept development, from offering ingredient recommendations to determining the most impactful menu descriptions.
Lauren graduated in 2011 from The Ohio State University with a bachelor’s degree in Journalism. After spending a year as a newspaper reporter in Kentucky, where she earned a Kentucky Press Association award for investigative reporting, she returned home to Chicago to apply her investigative and analytical skills in market research at Technomic.