2017 is packed with informative workshops and engaging keynotes

Sunday, February 26

11:00 am–5:00 pm

Registration & Information Desk

Location: Grand Promenade

12:00 pm–5:00 pm

Access for Sponsors to set-up

Location: Grand Ballroom ABC

1:45 pm–3:00 pm

General Session

Location: Grand Ballroom D

More Creating a Culture of Health and Wellness

Presented by: Bush’s Best Beans

First Lady Michelle Obama credits chef Sam Kass with “inspiring families and children across this country to lead healthier lives,” noting that his work in the White House and as executive director of Let’s Move! “made a real difference for our next generation.” Kass, whose celebrated culinary career also included working in the kitchens of standout restaurants such as Avec and 312 in Chicago, is now the NBC News senior food analyst, reporting on topics ranging from health to policy. In a lively and interactive session, Kass will share his adventures with food, then participate in an audience Q&A—one of his favorite exchanges outside the kitchen!

Sam Kass

Senior Food Analyst, NBC News; Senior White House Policy Advisor for Nutrition Policy (2010–2014); Executive Director of Let’s Move! (2013–2014)

Peter Romeo

Winsight Media

3:00 pm–3:30 pm

Networking Break

Presented by: Land O’Lakes

Location: Providence Promenade

3:30 pm–4:15 pm

Culinary Workshops (choose 1 of 3)

It’s all about the food at MenuDirections 2017! Experience educational workshops that will inspire your menus to evolve with both your business and customers in mind…you won’t find this caliber of content anywhere else.

More Option 1: Upgrade Your Sandwich Game with Next Gen Fresh Sauces and Spreads with Avocados From Mexico

Presented by: Avocados from Mexico

Location: Providence Ballroom I

There’s a Secret to these Sauces. And it’s available 365 days a year.

We’re spreading the word! Join Chef Mark Garcia, Avocados From Mexico, as he demonstrates how to upgrade your ho-hum sandwich offerings with delicious, avocado-inspired sauces and spreads that are fresh, healthy and in-demand. You’ll leave with creative, yet simple ideas + techniques on how to add value to the menu all year long!

Chef Mark Garcia

Director, Food Service Marketing
Avocados from Mexico

More Option 2: Flavor to the Nth Degree

Presented by: Texas Pete

Location: Providence Ballroom II

Flavors are getting more extreme as hot and spicy grows in popularity. Sour and even bitter flavors are also appealing to more customers. What’s next on the flavor continuum?

Dan Plunkett

Director of Foodservice Sales
Garner Foods

More Option 3: Trends Make a Sea Change

Presented by: King & Prince Seafood

Location: Providence Ballroom III

Fish and seafood suit a myriad of menu trends and can be used in innovative ways to please demanding customers while saving time and costs and providing unique health and nutritional benefits.

Traci Causey

Director of Programs & Education
Seafood Nutrition Partnership

5:30 pm–9:30 pm

Dine-Around Charlotte

Presented by: MEIKO USA

Location: Hotel Lobby College Street Entrance

Eat your heart out at three tried-and-true Charlotte eateries, featuring mouth-watering southern classics, fresh menu offerings and stunning new concepts in the center and soul of Charlotte! Our ever-popular Dine-Around offers the ultimate opportunity to experience Charlotte’s local dining scene and takeaway new tastes and ideas!

More Restaurant #1 – Farenheit

Situated above the Sky Condos on Caldwell Street, Chef Rocco Whalen’s restaurant features amazing, un-paralleled views of the Queen City and inventive new American cuisine alongside an extensive wine list, craft cocktails and local draft beers. Also featured on the roof are linear fire pits, a social pool and seasonal herb garden.

More Restaurant #2 – 204 North

204 North is Uptown Charlotte’s newest farm-to-table concept, with locally sourced ingredients and handcrafted cocktails. You’ll find some of your favorite traditional Southern cuisine and new takes on classics.

More Restaurant #3 – Dressler’s

Dressler’s is an upscale contemporary restaurant, featuring a menu of steak, imaginative seafood and creative appetizers paired with an extensive wine list.