New Products

The only place you’re bound to discover "the next big thing"

Find solutions to your everyday challenges during each Vendor Fair Lunch. Before the event, you can preview new products here—periodically return to this page in order to learn about all the products and services that will be on display at MenuDirections.

Potatoes USA

Potato Menu Innovation

Assisting your foodservice develop innovative potato menu solutions current in popular trends and utilizing global inspiration. As your partner, we can identify ways to execute cost effective, simple production, and delicious potato concepts for your menu. Including potatoes in performance foods to maximize nutrition, flavor, and functionality.

Bill Anderson

Vice President, Noncommercial Foodservice, Winsight Media

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