Tuesday, March 05 7:45am – 12:30pm

Registration and Information Desk

Location: Georgia Prefunction
Tuesday, March 05 7:45am – 9:00am

Vendor Fair Breakfast

Location: Georgia Hall 2, 3, 4, 5
Tuesday, March 05 10:15am – 11:10am

General Session

Location: Capitol Ballroom
Using Consumer Data in LTO Development

When competing for share of stomach in an increasingly crowded foodservice industry, limited-time offers are an effective strategy in attracting consumers. Learn about the different types of LTOs and what ingredients, flavors, formats and even menu descriptions capture the most interest from consumers.


Manager of Consumer Insights